2024-07-16
Exploring the dynamics of design complexity and consumer’s choices of healthier substitutes: navigating the interplay with need for cognition and tolerance for ambiguity
Publication
Publication
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van Kerckhove, Anneleen, Van den Bergh, B. | |
hdl.handle.net/2105/72251 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Kanashiro Rijpkema, Laura. (2024, July 16). Exploring the dynamics of design complexity and consumer’s choices of healthier substitutes: navigating the interplay with need for cognition and tolerance for ambiguity. Marketing Management. Retrieved from http://hdl.handle.net/2105/72251
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