2024-07-16
Exploring the dynamics of design complexity and consumer’s choices of healthier substitutes: navigating the interplay with need for cognition and tolerance for ambiguity
Publication
Publication
| Additional Metadata | |
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| , , | |
| van Kerckhove, Anneleen, Van den Bergh, B. | |
| hdl.handle.net/2105/72251 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Kanashiro Rijpkema, Laura. (2024, July 16). Exploring the dynamics of design complexity and consumer’s choices of healthier substitutes: navigating the interplay with need for cognition and tolerance for ambiguity. Marketing Management. Retrieved from http://hdl.handle.net/2105/72251 |
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