Exploring the dynamics of design complexity and consumer’s choices of healthier substitutes: navigating the interplay with need for cognition and tolerance for ambiguity

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Keywords	swap intervention, design complexity, healthier food substitutes
Thesis Advisor	van Kerckhove, Anneleen, Van den Bergh, B.
Persistent URL	hdl.handle.net/2105/72251
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kanashiro Rijpkema, Laura. (2024). Exploring the dynamics of design complexity and consumer’s choices of healthier substitutes: navigating the interplay with need for cognition and tolerance for ambiguity. In Marketing Management.http://hdl.handle.net/2105/72251

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