Beyond Words: How Complex Foreign Language and Typography Impact Advertisement Effectiveness Among Dutch-Speaking Consumers

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Keywords	marketing, language, tyography, advertising
Thesis Advisor	Waarts, Erik, Chakrabarti, Ronika
Persistent URL	hdl.handle.net/2105/72253
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Spee, Eliza. (2024, July 16). Beyond Words: How Complex Foreign Language and Typography Impact Advertisement Effectiveness Among Dutch-Speaking Consumers. Marketing Management. Retrieved from http://hdl.handle.net/2105/72253

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