Beyond Words: How Complex Foreign Language and Typography Impact Advertisement Effectiveness Among Dutch-Speaking Consumers

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Keywords	marketing, language, tyography, advertising
Thesis Advisor	Waarts, Erik, Chakrabarti, Ronika
Persistent URL	hdl.handle.net/2105/72253
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Spee, Eliza. (2024). Beyond Words: How Complex Foreign Language and Typography Impact Advertisement Effectiveness Among Dutch-Speaking Consumers. In Marketing Management.http://hdl.handle.net/2105/72253

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