Crafting Engaging Ads: A Visual Feature Analysis of Video Advertisements Leveraging Computer Vision

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Keywords	Advertising, Computer Vision, Video Analysis, Engagement, Object Detection, Visual Complexity, Visual Variety
Thesis Advisor	Liberali, Gui, Martinovici, A.
Persistent URL	hdl.handle.net/2105/72254
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Blommaert, Roelof. (2024). Crafting Engaging Ads: A Visual Feature Analysis of Video Advertisements Leveraging Computer Vision. In Marketing Management.http://hdl.handle.net/2105/72254

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