Exploring the effects of Data-driven Customer Experience Management on Customer Loyalty in B2B Markets

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Keywords	Data-driven Customer Experience Management, Customer Loyalty, B2B Marketing
Thesis Advisor	Thomassen, Jean-Pierre, Martinovici, A.
Persistent URL	hdl.handle.net/2105/72256
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Sonnemans, Tim. (2024, July 16). Exploring the effects of Data-driven Customer Experience Management on Customer Loyalty in B2B Markets. Marketing Management. Retrieved from http://hdl.handle.net/2105/72256

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