Exploring the effects of Data-driven Customer Experience Management on Customer Loyalty in B2B Markets

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Keywords	Data-driven Customer Experience Management, Customer Loyalty, B2B Marketing
Thesis Advisor	Thomassen, Jean-Pierre, Martinovici, A.
Persistent URL	hdl.handle.net/2105/72256
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Sonnemans, Tim. (2024). Exploring the effects of Data-driven Customer Experience Management on Customer Loyalty in B2B Markets. In Marketing Management.http://hdl.handle.net/2105/72256

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