2024-07-16
Do Digital Deals still work? Experimental research into the effects of Social Media Price Discounts on Purchase Intentions
Publication
Publication
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Liberali, Jordana, D'Hooge, Serena | |
hdl.handle.net/2105/72259 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
van Axel Dongen, Gianny. (2024, July 16). Do Digital Deals still work? Experimental research into the effects of Social Media Price Discounts on Purchase Intentions. Marketing Management. Retrieved from http://hdl.handle.net/2105/72259
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