Do Digital Deals still work? Experimental research into the effects of Social Media Price Discounts on Purchase Intentions

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Keywords	Price discount, Purchase intention, Social Media, Influencer marketing, product category, brand marketing
Thesis Advisor	Liberali, Jordana, D'Hooge, Serena
Persistent URL	hdl.handle.net/2105/72259
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Axel Dongen, Gianny. (2024). Do Digital Deals still work? Experimental research into the effects of Social Media Price Discounts on Purchase Intentions. In Marketing Management.http://hdl.handle.net/2105/72259

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