Embedding the Product: The Impact of Product-Plot Integration and Personal Storytelling on Marketing Effectiveness in the Short Video Format

Additional Metadata
Keywords	product-plot integration, personal storytelling, perceived authenticity, get ready with me, short video marketing, marketing effectiveness, social media
Thesis Advisor	Dupont, Lennie, Boksem, Maarten
Persistent URL	hdl.handle.net/2105/72260
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rosin, Lisa. (2024, July 16). Embedding the Product: The Impact of Product-Plot Integration and Personal Storytelling on Marketing Effectiveness in the Short Video Format. Marketing Management. Retrieved from http://hdl.handle.net/2105/72260

Publication