Embedding the Product: The Impact of Product-Plot Integration and Personal Storytelling on Marketing Effectiveness in the Short Video Format

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Keywords	product-plot integration, personal storytelling, perceived authenticity, get ready with me, short video marketing, marketing effectiveness, social media
Thesis Advisor	Dupont, Lennie, Boksem, Maarten
Persistent URL	hdl.handle.net/2105/72260
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rosin, Lisa. (2024). Embedding the Product: The Impact of Product-Plot Integration and Personal Storytelling on Marketing Effectiveness in the Short Video Format. In Marketing Management.http://hdl.handle.net/2105/72260

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