Exploring Contextual Dynamics in Social Media Advertising: Investigating the Impact of Unrelated Social Media Content on the perception of Subsequent Advertisements Through Facial Expressions

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Keywords	Social media advertising, affect transfer, contextual advertising, emotional response, attitude towards the brand, brand attitude, facial expressions
Thesis Advisor	Boksem, Maarten, Dupont, Lennie
Persistent URL	hdl.handle.net/2105/72261
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van der Made, Iris. (2024, July 16). Exploring Contextual Dynamics in Social Media Advertising: Investigating the Impact of Unrelated Social Media Content on the perception of Subsequent Advertisements Through Facial Expressions. Marketing Management. Retrieved from http://hdl.handle.net/2105/72261

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