Exploring Contextual Dynamics in Social Media Advertising: Investigating the Impact of Unrelated Social Media Content on the perception of Subsequent Advertisements Through Facial Expressions

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Keywords	Social media advertising, affect transfer, contextual advertising, emotional response, attitude towards the brand, brand attitude, facial expressions
Thesis Advisor	Boksem, Maarten, Dupont, Lennie
Persistent URL	hdl.handle.net/2105/72261
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van der Made, Iris. (2024). Exploring Contextual Dynamics in Social Media Advertising: Investigating the Impact of Unrelated Social Media Content on the perception of Subsequent Advertisements Through Facial Expressions. In Marketing Management.http://hdl.handle.net/2105/72261

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