Retro-resurgence: Quality perception and its influence on willingness to pay for retro-branded goods

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Keywords	Nostalgia, Retro-branding, Quality perception, Willingness to pay, Nostalgia proneness
Thesis Advisor	van Overveld, Mark, Waarts, Erik
Persistent URL	hdl.handle.net/2105/72264
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ligtenberg, Elyana. (2024, July 16). Retro-resurgence: Quality perception and its influence on willingness to pay for retro-branded goods. Marketing Management. Retrieved from http://hdl.handle.net/2105/72264

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