Retro-resurgence: Quality perception and its influence on willingness to pay for retro-branded goods

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Keywords	Nostalgia, Retro-branding, Quality perception, Willingness to pay, Nostalgia proneness
Thesis Advisor	van Overveld, Mark, Waarts, Erik
Persistent URL	hdl.handle.net/2105/72264
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ligtenberg, Elyana. (2024). Retro-resurgence: Quality perception and its influence on willingness to pay for retro-branded goods. In Marketing Management.http://hdl.handle.net/2105/72264

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