2024-07-16
Grocery shopping in the digital age: the role of positive product names on purchase intentions
Publication
Publication
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van Overveld, Mark, de Bliek, Ruben | |
hdl.handle.net/2105/72268 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
de Haas, Danique. (2024, July 16). Grocery shopping in the digital age: the role of positive product names on purchase intentions. Marketing Management. Retrieved from http://hdl.handle.net/2105/72268
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