Grocery shopping in the digital age: the role of positive product names on purchase intentions

Additional Metadata
Keywords	online supermarkets, positive product names, purchase intentions, decision time, hedonic products
Thesis Advisor	van Overveld, Mark, de Bliek, Ruben
Persistent URL	hdl.handle.net/2105/72268
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	de Haas, Danique. (2024). Grocery shopping in the digital age: the role of positive product names on purchase intentions. In Marketing Management.http://hdl.handle.net/2105/72268

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