Customer Valuation on SaaS B2B Markets – A Single Case Study

Additional Metadata
Keywords	Customer Valuation SaaS, Value of the Customer
Thesis Advisor	Chakrabarti, Ronika, Smidts, Ale
Persistent URL	hdl.handle.net/2105/72270
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Holleck González, Alvaro. (2024, July 16). Customer Valuation on SaaS B2B Markets – A Single Case Study. Marketing Management. Retrieved from http://hdl.handle.net/2105/72270

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