Unmasking Luxury's Secrets: Deciphering the Influence of Brand Endorsements on Positive Word-of-Mouth - Unraveling the Dynamics of Brand Authenticity and Influencer Credibility

Additional Metadata
Keywords	Brand endorsements, Positive word-of-mouth, brand authenticity, influencer credibility, Social Media, Luxury Industry
Thesis Advisor	de Bliek, Ruben, Essa, Musa
Persistent URL	hdl.handle.net/2105/72271
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Erens, Britney. (2024, July 16). Unmasking Luxury's Secrets: Deciphering the Influence of Brand Endorsements on Positive Word-of-Mouth - Unraveling the Dynamics of Brand Authenticity and Influencer Credibility. Marketing Management. Retrieved from http://hdl.handle.net/2105/72271

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