Do you have a story to tell?: Investigating the Influence of  Storytelling on Purchase Intention, Exploring the Mediating Role  of Perceived Value and the Moderating Influence of Influencer  Credibility, a Study on Influencer Marketing on Instagram

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Keywords	Storytelling, Influencer, Marketing, Credibility, Purchase Intention, Perceived Value
Thesis Advisor	de Bliek, Ruben, Essa, Musa
Persistent URL	hdl.handle.net/2105/72272
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Remmelzwaal, Mieke. (2024, July 16). Do you have a story to tell?: Investigating the Influence of Storytelling on Purchase Intention, Exploring the Mediating Role of Perceived Value and the Moderating Influence of Influencer Credibility, a Study on Influencer Marketing on Instagram. Marketing Management. Retrieved from http://hdl.handle.net/2105/72272

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