Influencer Marketing on Instagram: Disclosure effects for micro- and mega-influencers on Electronic Word-of-Mouth

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Keywords	persuasion knowledge, eWom, advertisement disclosure, influencer marketing
Thesis Advisor	de Bliek, Ruben, van Overveld, Mark
Persistent URL	hdl.handle.net/2105/72273
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Dijk, Noa. (2024, July 16). Influencer Marketing on Instagram: Disclosure effects for micro- and mega-influencers on Electronic Word-of-Mouth. Marketing Management. Retrieved from http://hdl.handle.net/2105/72273

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