Influencer Marketing on Instagram: Disclosure effects for micro- and mega-influencers on Electronic Word-of-Mouth

Additional Metadata
Keywords	persuasion knowledge, eWom, advertisement disclosure, influencer marketing
Thesis Advisor	de Bliek, Ruben, van Overveld, Mark
Persistent URL	hdl.handle.net/2105/72273
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Dijk, Noa. (2024). Influencer Marketing on Instagram: Disclosure effects for micro- and mega-influencers on Electronic Word-of-Mouth. In Marketing Management.http://hdl.handle.net/2105/72273

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