AI take-over of social media networks? Investigating human vs. AI influencer social media engagement outcomes. The influence of social psychological distance, credibility and authenticity on consumer perceptions

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Keywords	artificial inteligence, social media engagement, influencer marketing, consumer perceptions, brand endorsement, Marketing automation, social media networks
Thesis Advisor	de Bliek, Ruben, D'Hooge, Serena
Persistent URL	hdl.handle.net/2105/72274
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van der Zalm, Finn. (2024, July 16). AI take-over of social media networks? Investigating human vs. AI influencer social media engagement outcomes. The influence of social psychological distance, credibility and authenticity on consumer perceptions. Marketing Management. Retrieved from http://hdl.handle.net/2105/72274

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