AI take-over of social media networks? Investigating human vs. AI influencer social media engagement outcomes. The influence of social psychological distance, credibility and authenticity on consumer perceptions

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Keywords	artificial inteligence, social media engagement, influencer marketing, consumer perceptions, brand endorsement, Marketing automation, social media networks
Thesis Advisor	de Bliek, Ruben, D'Hooge, Serena
Persistent URL	hdl.handle.net/2105/72274
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van der Zalm, Finn. (2024). AI take-over of social media networks? Investigating human vs. AI influencer social media engagement outcomes. The influence of social psychological distance, credibility and authenticity on consumer perceptions. In Marketing Management.http://hdl.handle.net/2105/72274

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