The Human Effect - The role of human brands on consumer behaviour: A study in the music industry

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Keywords	marketing, social media, human brands, human branding, music, consumer behaviour, purchase intention
Thesis Advisor	de Bliek, Ruben, D'Hooge, Serena
Persistent URL	hdl.handle.net/2105/72275
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Heuvelman, Nicole. (2024, July 16). The Human Effect - The role of human brands on consumer behaviour: A study in the music industry. Marketing Management. Retrieved from http://hdl.handle.net/2105/72275

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