Spillover effect of CSR communication and brand personality: from employer brand level to product brand loyalty

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Keywords	employer brand, product brand, marketing, CSR, communication, brand personality
Thesis Advisor	D'Hooge, Serena, Al-dhabyani, Yaser
Persistent URL	hdl.handle.net/2105/72281
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Belko, Lara. (2024, July 16). Spillover effect of CSR communication and brand personality: from employer brand level to product brand loyalty. Marketing Management. Retrieved from http://hdl.handle.net/2105/72281

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