Spillover effect of CSR communication and brand personality: from employer brand level to product brand loyalty

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Keywords	employer brand, product brand, marketing, CSR, communication, brand personality
Thesis Advisor	D'Hooge, Serena, Al-dhabyani, Yaser
Persistent URL	hdl.handle.net/2105/72281
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Belko, Lara. (2024). Spillover effect of CSR communication and brand personality: from employer brand level to product brand loyalty. In Marketing Management.http://hdl.handle.net/2105/72281

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