Deepfakes in Advertising: A study exploring the role of creativity in synthetic ads and its effect on consumer purchase intentions

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Keywords	deepfakes, advertising, creativity, artificial intelligence, advertising manipulation
Thesis Advisor	Mariadassou, Shwetha, Essa, Musa
Persistent URL	hdl.handle.net/2105/72283
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Román Burgos, David. (2024, July 16). Deepfakes in Advertising: A study exploring the role of creativity in synthetic ads and its effect on consumer purchase intentions. Marketing Management. Retrieved from http://hdl.handle.net/2105/72283

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