2024-07-16
Green advertising on social media: How emotional versus rational appeals shape perceived sustainability amidst social media likes and comments and green skepticism
Publication
Publication
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Al-dhabyani, Yaser, Liberali, Gui | |
hdl.handle.net/2105/72284 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Onckels, Laura Lisa. (2024, July 16). Green advertising on social media: How emotional versus rational appeals shape perceived sustainability amidst social media likes and comments and green skepticism. Marketing Management. Retrieved from http://hdl.handle.net/2105/72284
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