Green advertising on social media: How emotional versus rational appeals shape perceived sustainability amidst social media likes and comments and green skepticism

Additional Metadata
Keywords	rational appeal, perceived sustainability, green skepticism, emotional appeal, green advertising, likes, comments
Thesis Advisor	Al-dhabyani, Yaser, Liberali, Gui
Persistent URL	hdl.handle.net/2105/72284
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Onckels, Laura Lisa. (2024). Green advertising on social media: How emotional versus rational appeals shape perceived sustainability amidst social media likes and comments and green skepticism. In Marketing Management.http://hdl.handle.net/2105/72284

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