The Impact of Puffery on Consumers' Purchasing Intent in an Online Environment: A Moderated Mediation Analysis

Additional Metadata
Keywords	puffery, disclosure, ad attitude, purchasing intent, perceived ad truthfulness, online
Thesis Advisor	Fytraki, Agapi, Genevsky, Alex
Persistent URL	hdl.handle.net/2105/73960
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mircheva, Diana. (2024, July 21). The Impact of Puffery on Consumers' Purchasing Intent in an Online Environment: A Moderated Mediation Analysis. Marketing Management. Retrieved from http://hdl.handle.net/2105/73960

Publication