The Impact of Puffery on Consumers' Purchasing Intent in an Online Environment: A Moderated Mediation Analysis

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Keywords	puffery, disclosure, ad attitude, purchasing intent, perceived ad truthfulness, online
Thesis Advisor	Fytraki, Agapi, Genevsky, Alex
Persistent URL	hdl.handle.net/2105/73960
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mircheva, Diana. (2024). The Impact of Puffery on Consumers' Purchasing Intent in an Online Environment: A Moderated Mediation Analysis. In Marketing Management.http://hdl.handle.net/2105/73960

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