The scent of success: research into the country-of-origin of products, endorser nationality and perceived quality in perfume advertising in the Netherlands

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Keywords	country-of-origin effect, quality perception, celebrity endorsement
Thesis Advisor	Govers, Robert, D'Hooge, Serena
Persistent URL	hdl.handle.net/2105/74197
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	de Jong, Fleur. (2024, July 25). The scent of success: research into the country-of-origin of products, endorser nationality and perceived quality in perfume advertising in the Netherlands. Marketing Management. Retrieved from http://hdl.handle.net/2105/74197

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