The scent of success: research into the country-of-origin of products, endorser nationality and perceived quality in perfume advertising in the Netherlands

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Keywords	country-of-origin effect, quality perception, celebrity endorsement
Thesis Advisor	Govers, Robert, D'Hooge, Serena
Persistent URL	hdl.handle.net/2105/74197
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	de Jong, Fleur. (2024). The scent of success: research into the country-of-origin of products, endorser nationality and perceived quality in perfume advertising in the Netherlands. In Marketing Management.http://hdl.handle.net/2105/74197

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