The impact of creativity in influencer-generated content on brand attitude

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Keywords	Influencer marketing, creativity, emotional, brand attitude, influencer
Thesis Advisor	Pauwels, Pamela, van Everdingen, Yvonne
Persistent URL	hdl.handle.net/2105/74198
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Spaepen, Maartje. (2024, July 25). The impact of creativity in influencer-generated content on brand attitude. Marketing Management. Retrieved from http://hdl.handle.net/2105/74198

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