The impact of creativity in influencer-generated content on brand attitude

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Keywords	Influencer marketing, creativity, emotional, brand attitude, influencer
Thesis Advisor	Pauwels, Pamela, van Everdingen, Yvonne
Persistent URL	hdl.handle.net/2105/74198
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Spaepen, Maartje. (2024). The impact of creativity in influencer-generated content on brand attitude. In Marketing Management.http://hdl.handle.net/2105/74198

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