Humans versus AI: A New Era in Advertisement Creation

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Keywords	Artificial Intelligence, Advertising Copy, Cognitive Response, Affective Response, Attitude toward Advertisement
Thesis Advisor	Fytraki, Agapi, Genevsky, Alex
Persistent URL	hdl.handle.net/2105/74214
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van der Graaf, Rosanna. (2024, July 25). Humans versus AI: A New Era in Advertisement Creation. Marketing Management. Retrieved from http://hdl.handle.net/2105/74214

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