Beyond the Black Box:  Examining Consumer Responses to AI Disclosure in Ads

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Keywords	generative AI, advertisement, disclosure, framing theory, consumer responses, algorithm aversion
Thesis Advisor	Chen, Xi, van Kerckhove, Anneleen
Persistent URL	hdl.handle.net/2105/74215
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Szachna, Natalia. (2024, July 25). Beyond the Black Box: Examining Consumer Responses to AI Disclosure in Ads. Marketing Management. Retrieved from http://hdl.handle.net/2105/74215

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