Beyond the Black Box:  Examining Consumer Responses to AI Disclosure in Ads

Additional Metadata
Keywords	generative AI, advertisement, disclosure, framing theory, consumer responses, algorithm aversion
Thesis Advisor	Chen, Xi, van Kerckhove, Anneleen
Persistent URL	hdl.handle.net/2105/74215
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Szachna, Natalia. (2024). Beyond the Black Box: Examining Consumer Responses to AI Disclosure in Ads. In Marketing Management.http://hdl.handle.net/2105/74215

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