The Personalization – Privacy Paradox in the Context of Fitness Apps

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Keywords	personalization, fitness applications, health information privacy concerns, mHealth, personalization - privacy paradox, adoption intentions
Thesis Advisor	Martinovici, A., Thomassen, Jean-Pierre
Persistent URL	hdl.handle.net/2105/74221
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kalotova, Ekaterina. (2024, July 25). The Personalization – Privacy Paradox in the Context of Fitness Apps. Marketing Management. Retrieved from http://hdl.handle.net/2105/74221

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