The Personalization – Privacy Paradox in the Context of Fitness Apps

Additional Metadata
Keywords	personalization, fitness applications, health information privacy concerns, mHealth, personalization - privacy paradox, adoption intentions
Thesis Advisor	Martinovici, A., Thomassen, Jean-Pierre
Persistent URL	hdl.handle.net/2105/74221
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kalotova, Ekaterina. (2024). The Personalization – Privacy Paradox in the Context of Fitness Apps. In Marketing Management.http://hdl.handle.net/2105/74221

Publication