Digital Nudging for Green Beauty: Exploring the Efficacy of Decoy Effect in Encouraging Chemical-Free Skincare Choices

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Keywords	digital nudging, consumer choice, green beauty, decoy effect
Thesis Advisor	Krefeld-Schwalb, Antonia, Chun, Libby
Persistent URL	hdl.handle.net/2105/74224
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Clement, Shannon. (2024, July 25). Digital Nudging for Green Beauty: Exploring the Efficacy of Decoy Effect in Encouraging Chemical-Free Skincare Choices. Marketing Management. Retrieved from http://hdl.handle.net/2105/74224

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