Does posting about sustainable brands on social media decrease the purchase intentions for sustainable services?

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Keywords	sustainability, word-of-mouth marketing, signaling theory, identity signalling, social media
Thesis Advisor	Krefeld-Schwalb, Antonia, Chun, Libby
Persistent URL	hdl.handle.net/2105/74227
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Sali, Melisa. (2024). Does posting about sustainable brands on social media decrease the purchase intentions for sustainable services?. In Marketing Management.http://hdl.handle.net/2105/74227

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