The Success of K-Beauty: Heritage or Hostility

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Keywords	Consumer Ethnocentrism, Country-of-origin, K-beauty, brand attitude
Thesis Advisor	Waarts, Erik, Chakrabarti, Ronika
Persistent URL	hdl.handle.net/2105/74228
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van der Putten, Dajah. (2024, July 25). The Success of K-Beauty: Heritage or Hostility. Marketing Management. Retrieved from http://hdl.handle.net/2105/74228

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