The Success of K-Beauty: Heritage or Hostility

Additional Metadata
Keywords	Consumer Ethnocentrism, Country-of-origin, K-beauty, brand attitude
Thesis Advisor	Waarts, Erik, Chakrabarti, Ronika
Persistent URL	hdl.handle.net/2105/74228
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van der Putten, Dajah. (2024). The Success of K-Beauty: Heritage or Hostility. In Marketing Management.http://hdl.handle.net/2105/74228

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