Songstruck Cinema: Investigating Bollywood Song Influence on Movie Appeal among Generation Z in the Indian Diaspora Audience

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Keywords	Bollywood, Movies, Songs, Marketing, Indian Diaspora, Generation Z
Thesis Advisor	Waarts, Erik, Kochuyt-van Calster, Thierry
Persistent URL	hdl.handle.net/2105/74230
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ahuja, Jalaja Ahuja. (2024, July 25). Songstruck Cinema: Investigating Bollywood Song Influence on Movie Appeal among Generation Z in the Indian Diaspora Audience. Marketing Management. Retrieved from http://hdl.handle.net/2105/74230

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