Songstruck Cinema: Investigating Bollywood Song Influence on Movie Appeal among Generation Z in the Indian Diaspora Audience

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Keywords	Bollywood, Movies, Songs, Marketing, Indian Diaspora, Generation Z
Thesis Advisor	Waarts, Erik, Kochuyt-van Calster, Thierry
Persistent URL	hdl.handle.net/2105/74230
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ahuja, Jalaja Ahuja. (2024). Songstruck Cinema: Investigating Bollywood Song Influence on Movie Appeal among Generation Z in the Indian Diaspora Audience. In Marketing Management.http://hdl.handle.net/2105/74230

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