Emotional Resonance in the Digital Realm: Unveiling the Impact of High Arousal Language Deployed by Virtual Influencers on Emotional Attachment

Additional Metadata
Keywords	virtual influencers, non-human agents, influencer marketing, language arousal, emotional attachment
Thesis Advisor	Cascio Rizzo, Giovanni Luca, Paolacci, G.
Persistent URL	hdl.handle.net/2105/74234
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dang, Quynh. (2024, July 25). Emotional Resonance in the Digital Realm: Unveiling the Impact of High Arousal Language Deployed by Virtual Influencers on Emotional Attachment. Marketing Management. Retrieved from http://hdl.handle.net/2105/74234

Publication