Emotional Resonance in the Digital Realm: Unveiling the Impact of High Arousal Language Deployed by Virtual Influencers on Emotional Attachment

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Keywords	virtual influencers, non-human agents, influencer marketing, language arousal, emotional attachment
Thesis Advisor	Cascio Rizzo, Giovanni Luca, Paolacci, G.
Persistent URL	hdl.handle.net/2105/74234
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dang, Quynh. (2024). Emotional Resonance in the Digital Realm: Unveiling the Impact of High Arousal Language Deployed by Virtual Influencers on Emotional Attachment. In Marketing Management.http://hdl.handle.net/2105/74234

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