Advertising Attribution for the Optimal Advertising Budget Allocation

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Keywords	Advertising Attribution, Advertising channels, Advertising Budget Allocation, Vector Autoregression, Impulse Response Functions, Advertising Elasticity
Thesis Advisor	Liberali, Gui, Martinovici, A.
Persistent URL	hdl.handle.net/2105/74236
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	de Berg, Rens. (2024, July 25). Advertising Attribution for the Optimal Advertising Budget Allocation. Marketing Management. Retrieved from http://hdl.handle.net/2105/74236

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